A focused, no-deck engagement for Media, Tech, and Broadcast ISVs, CPs, and GSIs who joined AWS Partner Network and never got to a closed deal. Built by a twenty-year MTB practitioner who has run this motion from the inside.
The co-sell pipeline reported weekly, with stage conversion rates so you know exactly where deals stall. No "40 opportunities in flight" without a number behind each one.
The CRM your team actually opens. Every target AWS partner archetype with a contact, an owner, a status, and a heat score that updates weekly.
Every month has a measurable deliverable. Every phase ends with a working artifact — never a slide deck. Six months later, you have a partner motion that pays for itself.
If we don't get there, we don't earn a phase two.
APN tier-readiness diagnostic. Top-three AWS use cases with named evidence. A one-page partner value prop that an AWS rep can read in thirty seconds.
Map ten named AWS partner archetypes with contact owner per row. Brief two reference customers who will take AWS partner calls. Lock the partner register.
Run the first five co-sell planning conversations with named partner reps. Submit the updated APN application. Register the first two opportunities in Partner Central.
Convert at least one registered opportunity to a partner-sourced meeting. Stand up the thirty-day partner pipeline report. Lock phase two against a number, not a goal.
A real Gantt — phases completed, phases in progress, phases queued. The same artifact we share in the weekly readout.
Six practice areas, each tied to a revenue artifact. No abstract frameworks, no "thought leadership" without a number behind it.
Take you from APN-signed-up to first co-sell closed. Tier-readiness, use-case mapping, partner archetype targeting, deal registration cadence, reference activation.
Co-sell ready on MACC, ready on Google Cloud Partner Advantage. Mirror the AWS motion across hyperscalers.
Commercial terms with Anthropic, OpenAI, NVIDIA, and Meta aligned with your roadmap and unit economics.
Re-architect workflows and product integrations around business KPIs — retention, conversion, ARPU.
Cloud vendors allocate budgets most partners never claim. We identify, apply, and activate every eligible program.
Our first production app, built 100% through agentic workflows. The model we sell is the one we run.
Each tied to a metric that survives a board review. No vague "strategic alignment." No narrative decks.
Fixed scope, fixed price, fixed deliverables. No hourly billing, no retainer creep.
The thing that finally unblocked us wasn't a strategy doc — it was the partner register. Suddenly every APN conversation had a name, an owner, and a date attached.
RCS X is our first production app. Built 100% through agentic workflows using Amazon Kiro and Q for Developers — no developers touched the code. The partnership model we sell is the one we run.
The questions a CFO, a CRO, and an AWS rep would each ask in the first twenty-five minutes.
Twenty-five minutes. No pitch deck. No slide carousel. We work through whether your team is in scope for the sprint, and if it isn't, we tell you that too.