For AI startups, established ISVs, and AI & cloud consultancies that have a vendor contract and no partnership. We run the co-sell motion, open the partner-lead conversation, and report partner-sourced pipeline every quarter. And where the workflow calls for it, we build the AI agent that runs it.
AI agents in the loop. Agentic due diligence, partner-sourced pipeline tracking, and the co-sell motion run as an operating system, not a slide deck.
The partner function runs as a single-channel procurement reflex, not a multi-channel strategic-partnership function. Same wall, three different job titles hitting it.
You have the model, the demo, maybe a first logo. The partnership that should be making your pipeline is still a founder doing favours in Slack — and the workflow your customers ask about is still manual.
You are in the program. The credits are there. Nobody is running the co-sell, so the tier looks like spend instead of pipeline.
Your alliance with a hyperscaler is real, and it is one-directional. You need it to produce pipeline, not a badge on the wall.
These are not services you buy one at a time. They are the parts of a partnership function that only work when they run together.
Six capabilities · one system
Pick the right AI vendors across direct providers, hyperscalers, AI startups, and inference hosts. The first decision you make at the AI table shouldn't be the last one.
Take workflows from AI-augmented to agent-run, and compound the savings. The same language enterprise vendors use to sell transformation.
Convert a procurement contract into a partnership with numbers behind it: named partner lead access, co-marketing match, roadmap co-design, revenue share.
Where no partnership exists yet, open the BD conversation with the lab, hyperscaler, or AI vendor your own team can't reach.
Sales, marketing, and product stop treating the partner function as procurement. Partner-led motions grow roughly twice as fast.
Every engagement ships a number. Quarterly business reviews, joint event cadence, deal-share reporting — and a case study at the end.
Six shapes, each ending in an artifact your team keeps. No prices on this page — we scope after the first call, because the same number on the wrong shape buys you nothing.
Craft · not a deck
One workflow, one agent, running in production on AWS — not a demo. We scope the workflow, build on Bedrock and Lambda, wire the tools and the memory, and write the evaluation set that decides whether it ships.
We take the processes you already run with AI and move them to agent-run — where the agent decides and acts, not the human. Workflow first, model last, and the acceptance criteria agreed before the build starts.
The first decision you take at the AI table should not be the last one. We score the vendors you could build with — direct providers, hyperscalers, AI startups, inference hosts — on cost, lock-in, capability and commercial terms, then open the conversations with the right people.
You are in the program. The credits are there. Nobody is running the motion, so the tier looks like spend instead of pipeline. We build the one-page brief your partner lead needs, register the opportunities, and activate the co-marketing money.
A multi-quarter program that audits your existing contracts, scores the gap between a procurement contract and a partnership, and redesigns your top three sourcing relationships into reciprocal ones — named partner lead, joint roadmap, deal share, co-marketing.
For companies that have bought the engagement and now need the operator. We run the partnership after the contract: weekly working sessions, named relationship ownership, pipeline reporting, and a phase-two decision framework built on a number rather than a goal.
Whether we are building an AI agent or turning a sourcing contract into a partnership, the engagement follows one operating rhythm. Each stage ends in an artifact your team keeps — not a slide.
You pay, they invoice, neither side has a quota on the other.
The commercial and relational layer built on top of the contract.
The number your CFO and your CRO both need to see.
Metamorphosis · not renegotiation
Every stage ends in an artifact your team keeps — not a slide. Stage 1 is the one that usually surprises people: the scope decision, and the sourcing decision, are made before anything is signed.
| Stage | Decision | Artifact you keep | Why it matters |
|---|---|---|---|
| STAGE 01 | Scope and source | Workflow brief, or sourcing map across 4 channels | Which problem, and which vendor — decided before anything is signed |
| STAGE 02 | Build the terms | Agent evaluation set, or a Strategic MOU with commercial terms | The decision gets written down before the work starts |
| STAGE 03 | Prove it | A running build, or a one-page brief and a reference who takes a call | Evidence replaces opinion |
| STAGE 04 | Put it in the market | Agent in production with a runbook, or co-marketing funds spent and opportunities registered | The work reaches a customer, not a dashboard |
| STAGE 05 | Report the number | The Narrative — 6-page strategic document: numbers, evidence, phase-two decision | A number against a number; the next phase is decided on evidence |
If you are not in scope, we will say so on the call. That is faster for both of us than a proposal neither of us needs.
Twelve long-form pieces on partner programs, the reality of building agents, and the shifts that change what you can sell. No gated PDFs, no newsletter wall.
The APN is not a lead-gen program. It is a support system with four buckets — and the balance between them is where most partners fail.
8 min readRead → Agentic TransformationLambda, DynamoDB, Bedrock and S3. The lesson that mattered most had nothing to do with the model.
10 min readRead → All insights12 articles across partnership strategy, agentic transformation, media & technology, and the work beyond the deal.
12 articlesOpen →We borrow the vocabulary from the programs your buyer is already enrolled in and the research their CFO already reads — so the page gets recognized before it gets evaluated.
Each one is a sentence a buyer has already typed into a search bar this quarter. Tap any line to open the answer.
The hyperscaler rep carries two hundred ISVs. Without a one-page co-sell brief, a named reference customer, and pre-registered opportunities, you don't get meetings. We run that discipline, and it shows up as partner-sourced pipeline.
Most buyers don't realize their peers extract several times more value from the same vendor — through named partner-lead access, co-marketing match, and roadmap co-design. We show the gap on a single page, then turn it into the proposal the CFO signs.
Hyperscalers want you to scale with them. Most consultancies extract services; the partnership generates nothing back. We operationalize the joint go-to-market that makes the alliance productive in both directions.
The AI providers and AI hyperscalers have named partnership directors running structured exploration cycles. We open the conversation with the right human, and run the MOU that follows it.
Most engagements stop at "negotiate the contract." We run the partnership: business reviews, joint events, deal-share reporting, named partner-lead cadence. That's where the bidirectionality stops dying.
Straight answers. If your question isn't here, it belongs on the call.
The account team manages the vendor relationship. We run the partner motion — co-sell brief, named partner-lead escalation, deal registration, co-marketing fund claims. Different function, same page; we hand the account team the exact materials they ask for.
Yes — and stage 1 is built for it. The sourcing decision comes before any signature: direct AI providers, hyperscalers (AWS, Google Cloud, Azure), AI startups, and inference hosts are all on the table, and we steer the choice. Pre-hyperscaler teams usually start with an AI-provider or inference-host partnership and get to the hyperscaler when the co-sell case is real.
Yes. The sourcing menu covers all four channels — direct AI providers, hyperscalers (AWS, Google Cloud, Azure), AI startups, and inference hosts. The page leans on AWS vocabulary because that's the program most buyers already joined, but the motion is the same everywhere.
Every engagement ships a number: an AI agent in production, a closed co-sell deal, a named partner-lead introduction, an activated co-marketing fund, or a case-study artifact. The final deliverable is the Narrative — a 6-page strategic document with the evidence, the numbers, and a phase-two decision framework built on a number rather than a goal.
We build them. Most of the engagements that matter are hybrid: we shape the partnership and the sourcing decision, and we build the agent that runs the workflow on top of it. The build is on AWS — Bedrock, Lambda, DynamoDB, S3 — and it ships with the evaluation set and the runbook, not a demo video.
No published rate card. We scope after the first call, once your segment, deal size, and channel mix are known — a consulting engagement priced before a diagnosis is a guess. You leave the first call with a number to chase either way; if you're not in scope, we tell you that too.
A working call, not a sales call. We walk through whether you're in scope, which stage you're actually stuck at, and what the first 90 days would look like. No deck, no NDA required, reply within 24 hours.
Twenty-five minutes, no deck. We work through whether you are in scope, what it would take, and if it is not — we tell you that too. You will leave with a number to chase, either way.