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Written from inside the partner table.
Long-form pieces on partner programs and the reality of building agents — written by someone who has sat on both sides of the table.
Partnership Strategy
Unlocking Growth with AWS: A Strategic Guide for Partners
Simply signing up as a partner does not guarantee success. What separates partners who grow from partners who collect credentials.
March 12, 2025 · 4 minRead → Agentic TransformationBuilding an AI Agent from Scratch on AWS: Key Learnings with a Dash of Real Talk
Building an agent on Lambda, DynamoDB, Bedrock and S3. The lesson that mattered most had nothing to do with the model.
February 18, 2025 · 10 minRead → Agentic TransformationBuilding a Parental Coach AI Agent: Lessons from a Weekend Challenge
I failed to ship a finished agent in a weekend. What the failure taught me about Bedrock, agent frameworks, and honest scoping.
January 28, 2025 · 7 minRead → Partnership StrategyAccelerating Growth with AWS: How the AWS Partner Network (APN) Works
The AWS Partner Network is not a lead-gen program. It is a support system with four buckets — and the balance between them is where most partners fail.
September 1, 2024 · 8 minRead →