Sharp notes on AWS APN, agentic go-to-market, and the unglamorous mechanics of MTB partnerships. No fluff, no thought-leadership theater.
Most "Zero to Hero" APN journeys take 18 months because nobody defines what "hero" actually means. Here's the four-phase model that compresses it to six — and the three mistakes that quietly stretch it back out.
Why having an APN badge isn't the same as having a co-sell motion — and the 90-day rebuild plan for ISVs stuck at "registered but not influencing."
Same essays, longer form. LinkedIn for the ICP comments, dev.to for the technical reader, Substack for the weekly digest. Pick your surface.